PARK RIDGE, NJ AND PLANO, TX -- The Hertz Corporation (NYSE:HTZ) and Navigation Solutions, a wholly-owned subsidiary of Hertz, have announced the newest innovations to the acclaimed Hertz NeverLost in-car GPS, creating an easier way for users to plan trips and explore cities. Among the enhancements, Hertz has partnered with Waterkeeper Alliance to offer the first-ever "Waterkeeper Swim Guide," accessible to customers via NeverLost. The "Waterkeeper Swim Guide" is a new data source that tells users where beaches are located, which are safe for swimming, and what's unique about each beach. Hertz is also expanding its NeverLost My Explore mobile app to include five new city guides for Baltimore, Chicago, Denver, Detroit and Napa.

"These innovations allow us to continue delivering the cutting-edge technology and custom content our customers want, both in and out of the car," commented Hertz Chairman and Chief Executive Officer, Mark P. Frissora. "As we kick off summer travel, we are excited to provide our customers with tools like the Waterkeeper 'Swim Guide' and an expanded list of unique, customized city guides that enhance their car rental experience, and make it fast, easy and fun."

The "Waterkeeper Swim Guide" brings together real-time beach water quality data from across the U.S. and Canada free to customers with interactive visualizations on their computer or mobile device. The Swim Guide, featured within the NeverLost's 'Explore City' in-car content enables customers to customize their travel experience by receiving up-to-date, and easy to understand beach information.

"Waterkeeper Alliance is proud to partner with Hertz on the Swim Guide. The Swim Guide re-connects communities with their waterways by telling people how to find the closest beach and if it is safe to swim when they get there," said Waterkeeper Alliance President Robert F. Kennedy, Jr. "An informed public is the foundation of a functioning democracy. By making water quality data easily available, this tool will promote healthy public debate about the costs of pollution to our communities."

Travelers also have an easier time planning, navigating and exploring major travel destinations with the expansion of the NeverLost My Explore app to include five new city guides - Baltimore, Chicago, Denver, Detroit and Napa. Ideal for business and leisure travelers, the app offers voice narratives and text descriptions for must-see sites, tours, shopping, neighborhoods, favorites and restaurants.

Highlights include:

• Local City Tours: Rediscover a city with unique tours. Visit the Denver Botanic Gardens or spend a day under the sea at Baltimore's National Aquarium.
• Local Neighborhoods: Explore neighborhoods or take a walking tour to find hidden gems you wouldn't find otherwise.
• Events: In town for a short trip? Stay up-to-date with fun local events – from music festivals and concerts to exhibitions, theater performances, and more – which are updated weekly
• Must-See Attractions: Choose from hundreds of attractions and the top must-see and -do for each region.

Features of the Neverlost My Explore app include augmented reality to turn a camera phone into a live map at the touch of a screen to show surrounding attractions, map view to let users find their way by car, foot, or public transportation, live weather updates, social media integration to share travel adventures using Facebook, Twitter, and Flickr, and free download codes to integrate seamlessly with any NeverLost GPS device.

Additional features include:

• NeverLost Online Trip Planning – Visit NeverLost.com to build and manage a custom itinerary before hitting the road—complete with airport details and every destination along the way. Trips are sent wirelessly to NeverLost with a personal download code for secure and convenient access.
• Concierge-on-demand – Concierge Assisted Routing, a FREE on-demand travel service that gives users access to concierge-style customer service and live travel support seven-days-a-week, is available for help with trip planning, tips and re-routing of any travel plans. Users can call 800-823-2547 or get started online and a NeverLost^® concierge will build the trip.
• Comprehensive database of destinations – Hertz NeverLost^® does the heavy lifting with a database of more than 6.5 million points of interest. Users get quick and easy access to a frequently-updated list of destinations right at their fingertips – from city attractions and sites to local neighborhood destinations.
• Popular Chains™, one of users' favorite features, displays touch screen logos of some of the most popular chains, so users can find the closest locations of well-known restaurants and retailers at the touch of a screen. Need a quick pick-me-up on the road, a well-deserved lunch break for your road crew, or maybe a little TLC for your MVP? Your closest coffee shops, trusted restaurants, and even pharmacies and convenience stores are as close as a touch of a logo!

The newly-expanded list of cities joins the existing NeverLost My Explore cities, which can be found here, with additional cities planned for a future rollout. The first My Explore app is available for free; additional city guides are available for $0.99 each. My Explore complements the award-winning Hertz NeverLost with download codes for easy transfer of information to the unit. NeverLost is available upon request in select Hertz vehicles for $12.99 per day.

Visit My Explore™ on Facebook (www.facebook.com/myexplore) and Twitter (www.twitter.com/myexplore). For more information on Hertz, visit Facebook (www.facebook.com/Hertz) or Twitter (www.twitter.com/Hertz).