CWT Solutions Group Develops Platform to Influence Traveler Behavior using Gaming Mechanics
Consulting and technology engagement allows travel managers to identify and prompt business traveler buying behaviors that will drive improved program performance
SAN DIEGO -- CWT Solutions Group, the global consulting arm of Carlson Wagonlit Travel, announced today at the Global Business Travel Association Convention in San Diego it is building a platform to engage and recognize business travelers for making decisions that support their corporate travel programs.
This unique offering leverages CWT Solutions Group expertise in effective travel spend management and customized, competitive, game-style elements to influence desired traveler behaviors, ultimately driving incremental savings in non-mandated travel environments.
By engaging the CWT Solutions Group through this offering, travel managers can drive program compliance without heavy mandates to capture incremental savings, which is the top-rated priority for travel managers according to CWT's annual Travel Management Priorities survey. Through this new offering, when travelers make good booking decisions, they'll be recognized in a variety of ways which may include point accruals or acknowledgement on leader boards. They will also have the ability to track their individual performance against their peers, division, or company as a whole.
"As supplier pricing looks to increase across the globe in 2014, it's more important now than ever for travel managers to explore innovative options that will help them control costs," said Joel Wartgow, senior director, CWT Solutions Group, Americas. "This offering uses traveler competition and virtual incentives to positively reinforce desired behaviors. We're not just providing the technology needed to "gamify" a travel program, but are working with clients to determine what behaviors need to be changed and identifying the correct strategies to employ within their corporate cultures to generate results."
The CWT Solutions Group, the global consulting arm of CWT, brings innovation into the equation by pushing the boundaries of traditional travel management into new areas. The Group is currently exploring big ideas and emerging solutions such as adaptive travel policies, the use of gaming and scorecards to drive traveler compliance, managed connectivity costs, and more. Our airline, hotel, and ground transportation practice areas, and our policy and compliance practice is dedicated to strengthening travel policies and traveler compliance to those policies. For more information on CWT Solutions Group, please visit our website at: http://www.cwt-solutions-group.com
CWT is a global leader specialized in managing business travel and meetings and events. CWT serves companies, government institutions and non-governmental organizations of all sizes in more than 150 countries and territories. By leveraging both the expertise of its people and leading-edge technology, CWT helps clients derive the greatest value from their travel program in terms of savings, service, security and sustainability. The company is also committed to providing best-in-class service and assistance to travelers. In 2012, sales volume for wholly owned operations and joint ventures totaled US$27.7 billion. As part of its commitment to responsible business, CWT is a signatory of the United Nations Global Compact Ten Principles. For more information about CWT, please visit our global website at www.carlsonwagonlit.com. Follow us on Twitter @CarlsonWagonlit and @CWTAmericas.
Michelle Surkamp
CWT Americas
(office) +1 763.212.1185
(mobile) +1 612.281.4948
msurkamp@carlsonwagonlit.com
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ORGANIZATION
CWT
www.mycwt.com
40 avenue Pierre Lefaucheux
Boulogne Billancourt Cedex, 92772
France
Phone: +33 (0)1 41 33 65 00
Michelle Surkamp
Public Relations Manager
Phone: 763-212-1185
Mobile: 612-281-4948
Email: msurkamp@carlsonwagonlit.com