"At Amadeus, technology innovation defines us-it's the core of our DNA. So we are excited to feature at this year's GBTA conference the continued evolution of Amadeus One – present, planned, and future – which is key to our ongoing focus in serving the unique needs of the corporate travel marketplace, especially in North America," said Vic Pynn, Executive Vice President, who heads up Amadeus' corporate travel efforts in the Americas.

Amadeus continues to deliver on its commitment to the marketplace, Pynn said, with the Amadeus One solutions suite, including its flagship agency desktop available to U.S. corporate travel agencies since January of this year. Now the evolution continues with a preview of new features and enhancements scheduled for rollout in the coming months, as well as future-focused technologies on the drawing board.

The Amadeus Hospitality Suite

Once again at GBTA, Amadeus will host a hospitality suite showcasing to the corporate travel industry its Amadeus One suite of solutions and consulting services as well as the best technologies of today and tomorrow. This year Amadeus will feature:

Amadeus Innovation Here and Now
Amadeus will be featuring innovative technology products and consulting services available today as part of its Amadeus One solutions suite portfolio. Highlighted will be new features and enhancements to its flagship offering, the Amadeus One desktop. In addition, Amadeus will be featuring current products such as the Amadeus One Open Profile Suite and Amadeus e-Travel Management.

Amadeus' Vision for Evolution
Amadeus will also preview new, soon-to-launch tools and enhancements coming to the Amadeus One portfolio and designed to deliver greater customization, efficiency, productivity and profits for travel management companies. New and expanding offerings include Amadeus One Integrated Partners, Amadeus One Service Fees and the Amadeus One Widget Framework.

Amadeus Innovation Labs
New this year in the Amadeus hospitality suite is the Amadeus Innovation Labs area where guests can see and experience firsthand the future-focused Amadeus One product concepts and technologies under consideration. Concepts available for a "test drive" include: the Amadeus One Unused Value Tracking, Door to Door Prototype, TMC Portal Prototype and the Amadeus One Integrated Mid & Back Office.

[Note: All Amadeus One demos are by appointment only in the Amadeus Hospitality Suite. Please send requests to businesstravelIT@amadeus.com.]

Educational Session

Monday, August 22, 10:15 a.m. – 11:15 a.m., Session MB-18
"Direct Connect: The Hot Seat"
Dwayne Ingram, Executive Vice President of the Amadeus Airline Group for the Americas region, participates in this provocative session tackling one of the industry's hottest topics: direct connect. Presented by the GBTA Aviation Committee and the GBTA Technology Committee, Ingram joins industry executives fromSolutionz Group,DSX,Booz Allen Hamilton and Delta Airlines to discuss where direct connect is headed and potential strategic implications for travel buyers, travel management companies, GDSs and the airlines.

Sponsored Activities

Wednesday, August 24, 1:30 p.m. – 3:00 p.m., General Session
Sean Penn, keynote lunch speaker
Amadeus is pleased to be a three-year Prime Sponsor of the GBTA conference, including this year's sponsorship of headline speaker, Sean Penn, Oscar-winning film actor and humanitarian. In addition to his significant achievements in acting and directing, Penn's humanitarian work has found him most recently focused on the dire needs of earthquake-ravaged Haiti. In January 2010, Penn founded the J/P Haitian Relief Organization which focuses on debris removal, medical aid, protection and re-location. Pynn, who heads up the region's current charitable initiative to build an orphanage in Haiti, will provide opening remarks followed by an onstage interview with Penn.

"We look forward to again bringing new and compelling initiatives and insight to the corporate travel marketplace during this year's GBTA conference," said Pynn. "At Amadeus, our goal as a technology partner and provider is to enable our customers to seamlessly meet and stay ahead of new marketplace requirements, from point-of-sale to point-of-service, to assure their business is optimally efficient, effective and successful."

For more information on Amadeus IT solutions and services for the corporate travel marketplace, visit www.amadeus.com/businesstravelIT, contact businesstravelit@amadeus.com, 1-866-AMADEUS, or an Amadeus sales representative.