Atlanta, Ga. SignUp4, LLC a leading provider of strategic meetings management software solutions announces the publication of the white paper ”The Pragmatist’s Guide to Strategic Meetings Management” commissioned by Mike Malinchok of S2K Consulting. “The Pragmatist’s Guide to Strategic Meetings Management” is an overview of applying the best practice fundamentals of an SMM program into current organizational structures that will transform theoretical conversations into customized action plans.

This guide is available in the “Knowledge” section of www.SignUp4.com and is one of the most comprehensive whitepapers in the market today, complete with action steps designed to assist individuals seeking to initiate an SMM program within their organization. Beginning with an overview of Strategic Meetings Management and understanding the value drivers of an SMM program, the paper moves on thru numerous topics, such as foundation blocks, quick wins, pitfalls, and finishing with a plan of action. The paper was designed and written to speak to those organizations which are moving towards an SMM program implementation as well as those companies who are just beginning to grasp the significant savings garnered thru understanding Strategic Meetings Management.

“The subject of Strategic Meetings Management is becoming more and more prevalent in every sector of business circles today,” said Nick Romano, President of SignUp4. “Our company is seeking to help educate the marketplace on the need for corporations of all sizes to have an understanding of their overall meeting spend, and subsequently the cost savings an SMM program can generate. We chose to work with Mike Malinchok, who has been on the forefront of the SMM movement since its inception. Mike’s knowledge and insight into program implementations and his overall knowledge of the meetings industry was a driving force behind commissioning him to author this significant paper.”