“Lance Armstrong’s story is one of perseverance, hope and inspiration,” said NBTA President & CEO Craig Banikowski, CCTE, C.P.M, CMM. “His challenges are undeniable, his recovery a miracle, and his success is an example of a true international hero. Lance’s story about his journey as a professional cyclist, a cancer survivor and global activist will surely remind us all of what we can accomplish when we set out to reach our goals.”

Armstrong became a professional cyclist at the age of 16, quickly proving himself with stage victories in the Tour de France, a No. 1 world ranking, and a spot on the U.S. Cycling Team in 1996 Summer Olympic Games. Soon thereafter tests revealed testicular cancer that had spread to his lungs and brain. Armstrong immediately formed the Lance Armstrong Foundation to help others fighting the disease. Although given a less than 50 percent chance to live, he fully recovered, after which he went on to win the Tour de France seven times. Armstrong plans to compete in the Tour de France this year, as well.

Armstrong joins Sir Richard Branson, Founder and President of Virgin Group, in an impressive lineup of keynote presenters. Branson, whose appearance is made possible by Orbitz for Business, will speak during the General Session and Luncheon on Tuesday, August 10.

Banikowski commented, “We’ve been waiting in much anticipation to hear Richard Branson speak after an important engagement prevented his presence last year. As one of the world’s most famous entrepreneurs and industry show stoppers, he is the perfect fit for the NBTA audience, and I look forward to hearing his thoughts on the future of the travel industry.”

For more information about the 2010 NBTA Convention, visit www.nbtaconvention.org.